All-inclusive program on how to court guests, capture their attention, and turn engagement into ROI within your Instagram channel
№1 tool to get news for Generation Z
71% of millennials have Instagram accounts
55% of millennials are said to book hotels based on social media, and Instagram is the favoured platform
75% of millennials post to social networks at least once per day
40% of consumers under 33 prioritise “Instagramability” when choosing a travel destination
97% of guests use social media to share pictures of their trips
Many hotel brands have adopted Instagram as a “me too” strategy to cover all their bases on popular social media, but still are not fully utilising the platform as a marketing channel.
Millions of attentive eyes are on Instagram and it is important to deliver messages that are not getting lost in the flurry of content.
A strong presence on Instagram efficiently facilitates reaching marketing and business goals:
THIS PROGRAMME IS DESIGNED FOR HOSPITALITY (INCLUDING WELLNESS, LIFESTYLE AND RESTAURANT) BRANDS:
who are digital natives and may have experience with some components of the Instagram marketing but seek to build strong capabilities.
Titles may include
who come from corporate communications or non-digital backgrounds, seeking to round-out their marketing mindset by learning the latest Instagram methods and gaining a big picture perspective.
Titles may include
who seek a holistic view of the latest Instagram marketing trends and strategies for building guest loyalty as a pathway to business growth.
Titles may include
representatives, working with hospitality businesses and aiming to create a greater understanding of specifics of marketing a hotel brand through Instagram, and strengthen their competitive offer.
Titles may include
Only specialised course from a real-life, renowned practitioner with a decade of experience is hospitality social media marketing.
Bespoke activities including guided assessments and curated videos and readings – delivered in a flexible format to optimise your learning results.
The course features exclusive industry executive interviews and case studies of some of the world’s most hospitality prominent brands, both branded and independent.
Real-time interaction with world-leading organisational behaviour experts.
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Sarah de Saintignon
Instagram marketing strategies for hotels in 2023
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Sarah de Saintignon
for hotels in Instagram
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Sarah de Saintignon
Report 2023
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Sarah de Saintignon
Case studies & Insights book
Learning goals are different for everyone. We understand this very well. For those who want to confirm their training with a certificate, we have two types of them — about listening and about passing the course (this is if you also completed the final task and received feedback from the curator).
To obtain the status of a successful student of the course, you must study the material and pass the tests. And to receive a certificate of completion, you will also need to complete the final task.
Pay over 3 months using a bank transfer or debit card.
Please get in touch with us to arrange.
Our team will get in touch with you to issue the invoice
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