Strengthen your hospitality business when
it is under pressure with advanced crisis management and strategy insights.
the program
Program Impact
You will learn to:
1.
Implement a new range of strategy tools and frameworks that have a real impact.
2.
Take a critical view of every aspect of sales, marketing and revenue strategies.
3.
Prepare for the next crisis and the opportunities to come.
4.
Lead your team confidently in an ambiguous and uncertain future, and get a new perspective on the crisis.
5.
Enhance your skills to succeed in a completely new paradigm.
You will gain insight and access to:
- •Frameworks and tools to analyse situations and decisions
- •Principles and best practices in crisis response tactics and communications
- •Insights from guest speakers including high level industry leaders and top talent practitioners
- •Further resources to help develop operational resilience
Right for you
This program is right for you if:
- you hold a key leadership position where future-proofing decisions are part of your day-to-day role
- you are a senior executive or functional manager responsible for strategy of a hospitality business, leading it through crisis, recovery or preparing it for an unpredictable future
- you are part of above-property hospitality revenue and marketing team
- you are an on-property operations or sales executive
- you are an external consultants and analysts advising on issues of strategy, crisis management, sales & marketing
Titles may include:
- Hotel Owner
- Hotel General Manager
- Sales & Marketing Director
- Vice President Sales and Marketing
- Director of Revenue Management
- Director of eCommerce & Digital Strategy
- Strategy & Analysis Director
- Hospitality Consultant
What makes this course unique?
The only hospitality-focused crisis management course
The only specialised course from a real-life, renowned practitioners with a decade of diverse experience is cross-functional hospitality management.
Practical and intense
Learn across 6 weeks through a blend of live online and self-directed content - delivered thought a mix of curated videos and activities – to optimise your learning results.
World-class experts
The program is taught by leaders in their field, giving you a front-row seat to the most innovative ideas in hospitality business. Featuring exclusive industry executive interviews and case studies.
Live interactive sessions
Live Q&A, full connection, open communication, detailed elaboration of approaches and techniques, and your personal cases.
Program Authors
Chicago Marketing Consultancy (CMC) is a leading strategic hospitality marketing consultancy. Based in the US and working with clients around the world, it is a team of dedicated professionals with hands-on experience in achieving short-term business goals, while setting business up for long-term success.
With more than 30 years of hospitality leadership experience CMS is focused on supporting a variety of hotels and resorts across full-service (lifestyle, collection, resort, urban, convention, airport) and select-service (extended-stay, urban, airport, suburban).
CMS clients included independent properties and branded hotels:
With the hospitality industry facing an unprecedented challenge, our team has set out to help by providing authentic, data-driven, revenue-focused marketing support. It’s our calling. And we’ve assembled a truly incredible team of subject matter experts to thoughtfully grow hotel and resort businesses.
President and Founder
Joseph Arends
Meet your instructors
Joseph Arends
President & Founder
Highlights:
- •15 years of hospitality experience
- •Led over 125 hotels across 8 sub brands
- •Key focus: cross-functional strategies between Operations, Sales, and Revenue Management
An experienced marketer with more than 15 years of experience working in hospitality and food and beverage. Prior to Joe’s current role, he worked at Commercial Services Field Marketing for Hyatt Hotels Corporation. Having led over 125 hotels across eight different sub brands, Joe focused on building cross-functional strategies between Operations, Sales, and Revenue Management to drive digital revenue for the properties.
Joe is a certified digital marketer with the Hospitality Sales and Marketing Association International (HSMAI). He currently volunteers as the Vice President of Marketing & Communications for HSMAI’s Chicago Chapter.
Adam Duggins
Program Author
Highlights:
- •Hospitality executive with 20 years experience in driving revenue excellence across multiple brands
- •Cross-functional expertise in sales, revenue management, and marketing
- •Worked with over 200 new openings and acquisitions
A forward-thinking hospitality executive with over 20 years of driving top-line revenue excellence across multiple brands. The dedication and relentless pursuit of innovation and business optimization have driven Adam’s career across many brands and allowed him to develop cross-functional expertise in sales, revenue management, and marketing.
Most recently, Adam led a team responsible for revenue ramp-up at new, opening and acquired hotels for Hyatt Hotels & Resorts. Having worked with over 200 new openings and acquisitions, this continues to be a specific area of passion. Before this, Adam led managed and franchise hotel regions ranging from 30 managed hotels to over 130 franchise hotels over six years.
Most of all, Adam is recognized for his passion for people and his commitment to their personal and professional development. He strives to guide, mentor, and empower others. Through this purpose, he creates sincere, long-lasting relationships and performance-driven organizations with dynamic and authentic, retentive cultures.
What You Will Learn
Syllabus
This program is designed to give you the tools and practical knowledge to lead through the crisis, exploit radical new reality, create competitive advantage and prepare for an uncertain future.
Optimizing Performance During an Economic Crisis
Balancing Hotel Profitability and Revenue Optimization while Short-Staffed
- True acquisition cost
The Marketing Conundrum
- Short-Staffed Workload Prioritization
- If you have a budget / If you don’t have a budget or your budget was significantly reduced
- Lower-Funnel Tactics to Capture In-Market Demand
- Capitalizing on any and all current demand
- Preparing to capture new and increasing demand as different groups return to travel
Prioritizing the Most Important Activities
- Being ahead of the curve
- Consider the timing
- Creative Marketing
- Friendly Competition
- Resilient Business Opportunities
Other Important Concepts and Tasks to Complete during a Crisis
Case studies
Additional materials:
Zero-budget marketing tactics, tools and roadmaps
Learn How
to Lead a
Hospitality Business Through Crisis and
Succeed
Your Learning Journey
Certificate
Learning goals are different for everyone. We understand this very well. For those who want to confirm their training with a certificate, we have two types of them — about listening and about passing the course (this is if you also completed the final task and received feedback from the curator).
To obtain the status of a successful student of the course, you must study the material and pass the tests. And to receive a certificate of completion, you will also need to complete the final task.
Testimonials
Join the Program
PROGRAM COST
$1750.00
Succeed with personalised services:
- Additional suggested resources to improve
- Technical mentor support
- Personalised feedback
Flexible payments available
Pay over 3 months using a bank transfer or debit card.
Please get in touch with us to arrange.
Enroll today
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